List Rental
Rather than being purchased, mail, telpehone and e-mail lists are often rented for one-time use or a limited number of uses.
List Rental
The process of renting a list of names from a broker or list owner.
List rental
Where a list owner sends messages to his list on behalf of advertisers. Necessarily requires the list owner to send the emails, for the recipients and routing companies to allow the mailing through.
List sale ...
One-time List Rental: The list owner agrees to allow the renter to use the list once in return for a fee.
Opacity: A measure of how opaque a paper is.
Disclose List Rental Practices
Some consumers may want to receive information from your organization but do not wish to have their names rented.
One-Time Usage
On a standard list rental, it is agreed that the mailer will use supplied names only once. If subsequent mailings to the same audience are planned, extra payments are required.
Decoy " Name included in a mailing list to catch people who disregard the terms of the list rental agreement.
List rental The process in which a publisher or advertiser pays a list owner to send its messages to that list. To comply with the Privacy Act this usually involves the list owner sending the message's on the advertiser's behalf.
 See also: Mailing, Market, Product, Marketing, Advertising
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