Logotype
A company or brand name rendered in a specific graphical style and color. This differs from a logo, which is usually an icon representing the company or brand.
Contributed by: MarcommWise Staff ...
LOGOTYPE - The stylized lettering often employed in a logo.
MADISON AVENUE - New York City thoroughfare that has historically been the location of many large ad agencies.
Logotype (logo) A brand name, publication title, or the like, presented in a special lettering style or typeface and used in the manner of a trademark.
Logo - A logo, or logotype, is the graphic element of a trademark or brand, and is set in a special typeface/font and arranged in a particular way. The shape, color, and typeface should all be distinctly different from others in a similar market.
to advertise and promote an organization, event, product or service. Usually, such symbols combine pictorial and textual elements in a distinctive manner. When consisting solely of stylized textual elements, such symbols are referred to as logotypes ...
 See also: Brand, Product, Company, Service, Promotional
  
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