Long Tail Keywords

Long tail keywords are a type of keyword phrase that has at least three, and some times as many as five words in the phrase.

Long Tail Keywords
Long tail keywords are keyword phrases composed of three or more words that collectively are more specific than a single keyword.

Long Tail Keywords - Rather than targeting the most common keywords in your industry, you can focus on more niche terms that are usually longer phrases but are also easier and quicker to rank for in the search engines.

These long tail keywords are usually highly specific and draw lower traffic than shorter, more competitive keyword phrases, which is why they are also cheaper.

The green area would consist of the Long Tail Keywords like 'tile design', 'discount tile' etc. (in reality there would be no sharp line between the red and the green area). The designation obviously has to do with the shape of the curve.

How does the long tail applies to keywords? Long Tail keywords are more precise and specific, thus have a higher value. As of writing this definition in the middle of October 2006 my leading keywords for this month are as follows: ...

See also: PPC, Keyword, Click, Advertising, Campaign