Loss Leader Pricing

loss leader pricing
the pricing of a product at less than cost to attract purchasers to a store so that they will buy additional items at normal prices
lost account ratio ...

Leader Pricing see Loss Leader Pricing. Leads see Sales Leads. Learning fixed behavioural changes resulting from an individual's experiences.

Of course, this differs from our discussion which considers loss leader pricing as a form of promotion and not a form of anti-competitor activity. In the U.S.

See also: Incentives, Customer, Market, Promotion, Price