loyal customer
a buyer who chooses to do business with a particular supplier and intends to buy from that supplier in the future
loyalty objective ...
Customer Satisfaction - Retailers know that satisfied customers are loyal customers. Consequently, retailers must develop strategies intended to build relationships that result in customers returning to make more purchases.
In the case of a factory visit, loyal customers or other interested parties can experience for themselves what is behind a well-known product.
E-pricing can also easily reward loyal customers. Technology allows repeat visitors to be tracked, easily allowing loyalty incentives to be targeted towards them. Payment is also easy, paypals, or online credit cards use allows for easy payments.
1. High Monopoly-Like Profits
2. Loyal Customer Base
3. High Lifetime Value of Customers
4. Low Competitive Dynamics (Competition Blind Spots) ...
decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it; ...
Brand Harvesting - decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it; ...
With it, you can determine who buys from you, when they buy, how they buy and sometimes even why they buy. Armed with this information, you can help keep your loyal customers and find others just like them.
Though they faced alienating loyal customers, Burberry balanced innovation with tradition to create an authentic, yet altogether more contemporary luxury offering. The payoff: a plaid on every breast and backside that can afford it.
A loyal customer is one who keeps buying from you. Loyalty Programs Rewards that encourage customers to keep being customers longer, or to purchase more.
 See also: Market, Marketing, Customer, Product, Offer
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