loyalty index
marketing glossary
marketing definitions
Definition: Frequency of listenership of a particular broadcast station.
Lottery A scheme in which making a required purchase gives a person a chance to win a prize which is awarded at random, usually through an electronic drawing. Lotteries may not be used as promotion devices under U.S. laws. Loyalty index ...
supplies a script to be read live on the air by a station announcer or radio personality.
Live-announcer tag
A tag that is read by a radio station disc jockey or announcer, live on-air, after the produced spot has played.
Loyalty index ...
 See also: Market research, Advertising, Budget, Feature, Market
  
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