Loyalty Programs
Promotions that offer customers a reward, such as price discounts and free products, for frequent purchasing or other activity are called loyalty programs.
Loyalty Marketing See also: Loyalty Program Loyalty Program Programs and campaigns aimed specifically at a company's most valued (or frequent) customers.
JP Morgan Chase began a campaign on social network Facebook to promote a credit card loyalty program. Chase rewards points to customers who join a Chase subgroup, sign up for and activate a credit card, and review advice on wise credit use.
Frequent Shopper Programs See Customer Loyalty Programs.
Fringe Trading Area Includes the customers not found in primary and secondary trading areas. These are the most widely dispersed customers.
Retail terminology definition for customer loyalty program
Laura Lake
Marketing Guide
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Loyalty Programs Rewards that encourage customers to keep being customers longer, or to purchase more. Mailing list A list of customers or prospects used to mail catalogs or sale announcements.
 See also: Market, Needs, Offer, Marketing, Product
  
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