Loyalty Programs
Promotions that offer customers a reward, such as price discounts and free products, for frequent purchasing or other activity are called loyalty programs.
Frequent Shopper Programs See Customer Loyalty Programs.
Fringe Trading Area Includes the customers not found in primary and secondary trading areas. These are the most widely dispersed customers.
Loyalty programs deserve consideration from almost every marketer. Then, depending on the product or service, you can consider offers like automatic shipment, membership clubs, and continuity programs.
Loyalty Marketing See also: Loyalty Program Loyalty Program Programs and campaigns aimed specifically at a company's most valued (or frequent) customers. Most loyalty programs take the form of a recurring discount or point program whereby ...
Loyalty Programs Rewards that encourage customers to keep being customers longer, or to purchase more. Mailing list A list of customers or prospects used to mail catalogs or sale announcements.
 See also: Product, Offer, Needs, Loyalty program, Market
  
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