Luxury product

A clear example of this can be seen with the sale of luxury products where marketers are likely to see their sales improve as the target market's economic condition improves. However, other products may see improvement as economic conditions decline.

specific attributes, image advertising promotes an overall perception of a company, product or service. Image advertising is generally used to position a product relative to the competition. For example, to create an image of it as a luxury product.

See also: Click, Services, Service, Product, Market