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Macro Environment
The external factors which affect a company's planning and performance, and are beyond its control: for example, socio-economic, legal and technological change. Compare 'micro environment' ...
macro environment - Uncontrollable factors that constitute the external environment of marketing including demographic, economic, technological, natural, sociocultural, and regulatory forces.
The analysis of the macro environment is one of the most important steps of international planning. This involves a clear understanding of the political, social, and economic climate of the target market.
Mega trend - a major movement, pattern or trend emerging in the macro environment; an emerging force likely to have a significant impact on the kinds of products consumers will wish to buy in the foreseeable future.
 See also: Economic, Company, Market, Competitors, Competitor
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