macroenvironment The conditions facing a company/library including demographic economic, natural, technological, political, and cultural forces.
market The set of actual of potential users/customers. (Kotler) ...
Environmental Assessment - Environmental Forecasting attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its ...
a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to have a significant impact on the kinds of products consumers will wish to buy in the foreseeable future, ...
 See also: Cycle, Attribute, Variable, Advertising, Aging
  
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