Macromarketing

macromarketing
marketing definition
marketing glossary
Definition: A type of marketing in which a company adapts itself to uncontrollable factors within the industry.

macromarketing
the study of marketing decision-making from a societal perspective
macromodel ...

Macromarketing A type of marketing in which a company adapts itself to uncontrollable factors within the industry.

See also: Strategy, Feature, Budget, Market, Market research