mail surveys
a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low ...
Conduct telemarketing, mail and e-mail surveys to see if people would be interested in your product and what they would pay given the feature set of the invention. Trade shows with prototypes are another option for feedback.
Mail surveys are relatively inexpensive, but response rates are typically quite low-typically from 5-20%.
Mail surveys do not tend to generate more than a 5-10% response rate. However, a second mailing to prompt or remind respondents tends to improve response rates.
This research usually employs larger samples and takes less of the respondent's time. Telephone surveys, mail surveys, intercept surveys, central location studies, in-home use studies, door-to-door studies are all used in quantitative research.
 See also: Free, Retail, Company, Store, Consumer
|
