major account
a large and complex prospect or customer, often having several branches or sites, and generally requiring contacts and relationships between various functions in the supplier and customer organization, ...
National Accounts major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel.
See also: B-Roll Account Manager an advertising sales representative responsible for a major customer account or group of major accounts; also referred to as an account executive.
One group of companies to consider as a starting point is large accounting firms. Nearly all the major accounting firms now have divisions focused on management consulting. These divisions regularly make available industry reports.
Bookmark ...
Account Representative - a salesperson with direct responsibility for one specific major account or a group of major accounts.
 See also: Marketing, Market, Sales, Offer, Customer
  
|
RSS
