Mall Intercept

Mall Intercept

a type of marketing research interview; typically, respondents are chosen in shopping centres.


Phone-surveys get somewhat higher response rates, but not many questions can be asked because many answer options have to be repeated and few people are willing to stay on the phone for more than five minutes. Mall intercepts are a convenient way to reach consumers, ...

See also: See also: Retail, Channels, Competitor, Competitive, Planning





RSS RSS

© MiMi