Mall Intercepts
Interviews conducted in shopping malls by randomly selecting people from among those present to be screened.
Mall Intercept - a type of marketing research interview; typically, respondents are chosen in shopping centres.
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to a research instrument containing questions (i.e., such as a questionnaire).. Information can be input either by the respondents themselves (e.g., complete online survey) or the researcher can input the data (e.g. phone survey, mall intercept).
Phone-surveys get somewhat higher response rates, but not many questions can be asked because many answer options have to be repeated and few people are willing to stay on the phone for more than five minutes. Mall intercepts are a convenient way to ...
 See also: Marketing, Questionnaire, Market, Research, Offer
  
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