Marginal analysis

marginal analysis
marketing glossary
marketing definitions
Definition: Technique of setting the advertising budget by assuming the point at which an additional dollar spent on advertising equals additional profit.

marginal analysis
the determination of the change in total revenue and total cost that results from the sale of one more unit
marginal cost ...

marginal analysis -A principle resource allocation that balances incremental revenues against incremental costs.

Marginal analysis - Way of setting advertising budgets by assuming the point at which an additional money spent on advertising equals additional profit.

See also: Profit, Feature, Strategy, Features, Advertising