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marital status
whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation
mark-down ...
demographics In marketing, the description of a group of consumers, most often age, gender, household income, level of education, marital status, employment status, number of people in the household, and region of the country.
Demographics The description of outward traits that characterize a group of people, such as age, sex, nationality, marital status, education, occupation or income. Decisions on market segmentation are often based on demographic data.
variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level
demographics ...
Demographic Characteristics - variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.
Qualitative Variable:
A result that cannot be quantified but rather belongs to a category or classification. Marital status, sex, and occupation are examples.
age group (e.g., teens, retirees, young adults), gender, education level, ethnicity, income, occupation, social class, marital status
Geographics
location (e.g., national, regional, urban/suburban/rural, international), climate ...
DEMOGRAPHICS
The characteristics which, from a marketing standpoint, de.ne a person or a market segment. Typical representative characteristics include age, sex, income, education, marital status, home ownership, family size, etc.
 See also: Consumer, Product, Market, Marketing, Objective
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