Marketing dictionary - Mm
MAANZ abbrev. Marketing Association of Australia and New Zealand.
Marketing Planning and Strategy
In this section of the Principles of Marketing Tutorials we take all that has been discussed to this point and see how marketers use this information to manage business decisions.
Market Positioning
You must realize that your product or service cannot be all things to all people. Very few items on the market today have universal appeal.
Market Research Definitions
B2B Exchanges:
Online market places where businesses can offer specific companies products or services at discounted prices, products or services through an auction, and buyers can receive tentative bids.
Marketing Automation Glossary of Terms
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Marketing automation solutions can provide rich functionality to automate and measure demand generation campaigns that generate more high-quality leads.
Marketing Channel
The term marketing channel is often used interchangeably with "sales channel" or "distribution channel", i.e. any individual or company used in making the subject company's products and/or services available to its customers.
Marketing Glossary
Marketing Terms
Above the Line
Used to describe ´traditional´ marketing activities that do not require a direct response but instead build awareness of goods or services, e.g.
Marketing Planning (Advanced)
What is Marketing Planning?
Formal, Informal and Behavioral Approaches to Marketing Planning.
Marketing Research Glossary
The following is a glossary of commonly using marketing research terms - it is by no means complete, but merely provides an overview on marketing terminology.
Market Analysis
An outline of some of the dimensions of market analysis including market size, growth rate, profitability, cost structure, distribution channels, trends, and key success factors.
Marketing Plan
Web (Google)
Marketing Terms
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Marketing glossary of definitions
Jargon free definitions of marketing terminology
A ...
Marketing Plans
Reaching Out to Your Audience
Creating an Efficient Marketing Communications Plan
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Market follower
A firm that is happy to follow the leaders in a market place without challenging them, ...
A MARKETING GLOSSARY: Account Manager Vendor representative in charge of specific customers or partners.
Affiliate A website that will drive traffic to another site for a percentage of sales.
De-marketing - marketing aimed at limiting growth; practised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
Down-Market Consumers - consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
[edit] Marketing Implementation
Key concepts to learn:
Customer lifetime value
conjoint analysis ...
Ambush marketing
A deliberate attempt by an organisation to associate itself with an event (often a sporting event) in order to gain some of the benefits associated with being an official sponsor without incurring the costs of sponsorship.
Marketing Glossary
AIDA model of communication: A communication model which aims to obtain Attention, Interest, Desire and Action.
Advertising objective: The objective of your communication strategy.
Marketing Tools and Help
> Marketing Glossary
Definition: The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, ...
Market Entry
The launch of a new product into a new or existing market.
Marketing Strategy Vs. Tactics Vs. Promotional Tools
The science of marketing encompasses far more than just creating television commercials to entice consumers to purchase a product. According to the online Business Dictionary, marketing is the...
Insider Tactics is operated by William Charlwood, a UK-based online marketer who writes ebooks on internet marketing and is a full time AdWords Consultant.
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Marketing. Several definitions have been proposed for the term marketing. Each tends to emphasize different issues.
Marketing Technology and Database Intelligence
What are the biggest challenges that you see in analytics today?
What is the biggest opportunity in terms of analytics?
Marketing:
Marketing comprises all the actions involved in producing a product , exchanging it and getting it delivered.
Market Research -- the process of planning, collecting, and analyzing data relevant to marketing decision-making. Using a combination of primary and secondary research tools to better understand a situation.
Marketing
The science of strategically using promotional disciplines and methods to get the maximum amount of exposure for a particular product, service or business.
market analysis
the systematic evaluation or assessment of a company's businesses or products, ...
Market Leader A company that has achieved a dominant position - either in scale (e.g., British Airways) or influence (e.g., Virgin) - within its field.
Marketing Analytics
Marketing analytics is a branch of Analytics concerned specifically with marketing-related information from organic and paid search engine traffic, such as Unique Visitors, keyword-generated sales, Cost-Per-Click advertising, ...
market economy The allocation of resources is determined by the invisible hand of the price system.
market imperfections Imperfections in the operation of the market mechanism.
Market Share
See Brand Share.
Market:
The geographic area or areas in which a research project takes place. A market may be a region of the country, a state, a county, a city or some portion of a city.
Market Segmentation: [seg] The method of identifying a group of consumers, within a broader market, that has similar characteristics and needs. Segments can be identified by examining demographic, psychographic, and behavioral differences.
Marketing Glossary
Algorithm
Mathematical rules search engines follow to rank web pages. Figuring out search engine algorithms is a significant part of Search Engine Optimization (SEO).
E-marketplace
Internet-based enabled marketplace, where e-commerce takes place. Largely follows general market rules
EGN ...
I market Nationally Regionally Locally Only
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PR/Marketing Glossary
Marketing -The craft of linking the producers of a product or service with customers, both existing and potential.
B2B Marketing terminology
Above-The-Line Marketing: ATL is an advertising technique using specific channels to promote products and services.
Hoax Marketing
The creation of false stories to drive traffic to a site.
Htaccess
.htaccess is an Apache file that allows server configuration instructions.
Brick Marketing News, Events, Awards and Press Releases:
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Email Marketing - Email marketing is process of promoting a product or service or an idea by sending direct emails to the target audience.
Email Marketing Glossary and Terms
Above-the-fold The top part of an email or web page that can be seen without scrolling. This is generally more desirable placement because of its visibility.
viral marketing - marketing strategy that encourages people to pass along a marketing message.
Web site traffic - the amount of visitors and visits a Web site receives.
Email Marketing is the process of advancing a product or the brand through the email contact with future or present customers.
Niche Marketing - Selling products and services to a group of people with a common interest. Although the name "niche marketing" is heard often these days, marketers have always focused on "niches" in order to make sales.
Viral Marketing: the rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks. Any advertising that propagates itself the way viruses do.
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Niche Marketing: Focused, targetable market segment.
P
Pay-Per-Click (PPC):
An advertising payment model where the advertiser pays only when the advertisement is actually clicked.
Viral marketing - the type of marketing that facilitates and encourages people to forward an email marketing message to others
Visitor - an individual who views or visits a website; one who reads content on a website
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Viral Marketing:
Any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.
Viral Marketing
A type of marketing that is carried out voluntarily by a company's customers. It is often referred to as word-of-mouth advertising. E-mail has made this type of marketing very prevalent.
Viral Marketing - A newer method of internet marketing that attempts to make advertisements so interesting that viewers will pass them along to others free of charge to the advertisers.
Viral marketing ; any advertising that propagates itself. When Hotmail users send e-mail, they unwittingly infect the recipient with the tagline at the bottom of the message.
Viral Marketing Self propagating marketing techniques. Common modes of transmission are email, blogging, and word of mouth marketing channels.
Many social news sites and social bookmarking sites also lead to secondary citations.
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Search Marketing
the use of search engines and opportunities available to businesses to market their product through these channels
Affiliate Marketing ...
Online Marketing Terms & Definitions Explained.
Constantine Giorgio Roussos
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Online Marketing Glossary / SEO Glossary
A.
Anchor Text or Link Text: The clickable - text - part of a webpage. Anchor text is usually underlined.
Email Marketing: Any email campaign whether it is to your own personal opt-in list, or to a purchased targeted list or to millions of general email addresses is called email marketing.
Target Market
This refers to a segment of people to which a particular product is marketed. Members of a target market may have similar interests or a similar demographic profile that marks them out as unique from other people.
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