Market area

market area A geographical area containing the customers/users of a particular firm/library for specific goods or services. (The library's legal service area.) ...

A market area that is defined by governments (e.g., tariffs, post office districts) or by firms in order to restrict spatial competition (e.g., dealerships). institutional market ...

Primary Market Area (PMA) A newspaper or related publication's major area of editorial and advertising coverage. This represents a geographically defined area based on Statistics Canada boundaries.

Designated Market Area (DMA) A television market, as defined by NPD/Nielsen, a firm which measures TV audiences. diadic ...

designated market area (DMA) - The geographic areas used by the Nielsen Station Index in measuring audience size. DMA's are nonoverlapping areas consisting of groups of counties from which stations attract their viewers.

DMA Designated market area: The geographic area surrounding a city in which the broadcasting stations based in that city account for a greater share of the listening or viewing households than do broadcasting stations based in other nearby cities.

See, also, Designated Market Area. Art proof The artwork for an ad, to be submitted for client approval. Artwork The visual components of an ad, not including the typeset text.

Boundary: The perimeter that defines the market area that is being researched. Boundary Files: Physical features that border a market area and can be recognized by a computer.

Now think of unrelated businesses. I have done mailers with a local non profit organization. We split the cost of a mailer and targeted a 2 sided flier to a market area. We both got leads and for about half the cost of doing it solo. Step4 ...

Definition: The maximum distance a consumer is ordinarily willing to travel for a good or service; as such it determines the outer limit of a market area. Related Articles Take ...

(ADI): Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market; similar to Nielsen's Designated Market Area.

See also: Market, Product, Rough, Company, Consumer