Market Area - A geographical area representing a particular market. For example, an area where the Internet is used.
Market Development - The search for new markets for a product or service, using a method of information gathering.
market area A geographical area containing the customers/users of a particular firm/library for specific goods or services. (The library's legal service area.) ...
Primary Market Area (PMA)
A newspaper or related publication's major area of editorial and advertising coverage. This represents a geographically defined area based on Statistics Canada boundaries.
Designated Market Area (DMA) - A term used by Nielsen Media Research to identify an exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA's in the U.S.
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A geographic market area defined by the preponderance of radio listening. An ADI is analogous to DMA and SMSA, but may not be identical in area or size to those other market measuring devices. This term is now out-of-date, and rarely used.
adjacency ...
Designated Market Area (DMA)
Represents an exclusive geographic area of counties in which the home market stations are estimated to have the largest quarter-hour audience share (as defined by Nielsen).
designated market area (DMA) - The geographic areas used by the Nielsen Station Index in measuring audience size. DMA's are nonoverlapping areas consisting of groups of counties from which stations attract their viewers.
DMA
Designated market area: The geographic area surrounding a city in which the broadcasting stations based in that city account for a greater share of the listening or viewing households than do broadcasting stations based in other nearby cities.
Boundary:
The perimeter that defines the market area that is being researched.
Boundary Files:
Physical features that border a market area and can be recognized by a computer.
Designated market area (DMA) A geographic designation, used by A.C. Nielsen, that specifies which counties fall into a specific television market. See also, Area of dominant influence.
But the competition will be huge as the big companies are heavily populating these market areas, even more so when a lot of money is to be made in this niche.
Definition: The maximum distance a consumer is ordinarily willing to travel for a good or service; as such it determines the outer limit of a market area.
Related Articles
Take ...
Geo-targeting is a sponsored search campaign feature that allows advertisers to restrict ad distribution only to users with an IP address registered at an Internet Service Provider (ISP) with addresses assigned to a Designated Market Area (DMA), ...
(ADI): Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market; similar to Nielsen's Designated Market Area.
 See also: Market, Service, Research, Rough, Product
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