Market Attractiveness - the degree to which a market offers opportunities to an organization, taking into account the market size and growth rate and the level of competition and other constraints.
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For market attractiveness:
Size of market.
Market rate of growth.
The nature of competition and its diversity.
Profit margin.
Impact of technology, the law, and energy efficiency.
Environmental impact.
Planning With the Product Life Cycle
Boston Consulting Group Growth/Share Matrix
General Electric Market Attractiveness Matrix
Finally, summarize all information in the Situational Analysis. (Length: 1 page) ...
the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share) ...
 See also: Market, Product, Marketing strategy, Marketing, Planning
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