Market coverage: ensuring that the product is made available through appropriate intermediaries so that: (a) the potential customer can access it as easily as possible; and (b) the product is properly displayed, ...
Level of market coverage
intensive - e.g., mass availability
selective - e.g., wide availability
exclusive - e.g., restricted availability ...
It is calculated by multiplying each respondent's time spent reading yesterday's issue by the number of weekday issues read and adding the reading time for each weekend issue read.
TMC (Total Market Coverage) ...
 See also: Marketing, Wholesale, Retail, Target, Distribution
  
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