Market Development
The process of growing sales by offering existing products (or new versions of them) to new customer groups (as opposed to simply attempting to increase the company's share of current markets).
Market Development
Here we market our existing product range in a new market. This means that the product remains the same, but it is marketed to a new audience.
Market Development - The search for new markets for a product or service, using a method of information gathering.
Marketer - A person or company that engages in marketing activities.
market development
a strategy by which a company seeks growth by taking its existing products into new markets
market diversification ...
Market development: selling existing products into new segments or geographic markets.
market development Expanding the total market served by 1) entering new segments, 2) converting nonusers, 3) increasing use by present users.
Market Development: The organisation here adopts a strategy of selling existing products to new markets. This can be done either by a better understanding of segmentation, i.
Bartering is therefore closely associated with very early market development! In the early model, money was developed to make markets more liquid. With the early internet, bartering was used due to the lack of liquidity of many internet businesses.
Market penetration - existing product/service and an existing market
Product development - new product/service and an existing market
Market development - existing product/service and a new market ...
It maps four potential product-market strategies - e.g. market penetration, product development, market development and diversification - on a matrix showing new versus existing products along one axis and new versus existing markets along the other.
growth opportunities related to a company's current operations; intensive growth opportunities are market penetration, product development and market development
inter-type channel conflict ...
Growth Strategies - the means by which an organization plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
 See also: Development, Market, Product, Marketing, Strategy
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