Market Expansion

General Strategies: Market Expansion
General Strategies: Market Share Growth
General Strategies: Niche Market
General Strategies: Status Quo
General Strategies: Market Exit
Decision Area Strategies
RESOURCES FOR TUTORIAL ...

market expansion
a growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users
market factor ...

Brand Revitalization - strategy employed when a brand has reached maturity and profits begin to decline; approaches to revitalization may include one or all of market expansion, product modification or brand repositioning.

See also: Marketing plan, Strategy, Marketing, Market, Planning