market factor
any external variable affecting the level of a company's sales
market follower ...
For instance, market factors not directly associated with the marketing activities of market competitors, such as economic conditions, may have a greater impact on reducing demand than customers' interest in the product.
Knowledge of key industry and market factors must be taken into account when developing your marketing plan. Your plan will also be influenced by researching your competition.
 See also: Marketing, Strategy, Competitors, Product, Market
  
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