Market Follower
A firm that is happy to follow the leaders in a market place without challenging them, perhaps taking advantages of opportunities created by leaders without the need for much marketing investment of its own.
market follower
a company content to maintain its existing market share behind an established market leader
market forecast ...
See Market Follower; Market Leader; Market Nicher. Market Development a strategy by which a company seeks growth by taking its existing products into new markets.
a company's industry ranking by size and business strength, may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds
competitive scope ...
 See also: Firm, Marketing, Leader, Advantage, Market
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