Market Growth Rate

market growth rate
the rate, commonly expressed as a percentage per annum, at which a market is increasing in size
market index ...

Porter, Michael Portfolio Analysis the systematic evaluation or assessment of a company's businesses or products; two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength ...

These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out, however some organisation do go for the strategy of re-inventing and injecting new life into the product.

Boston Box: (also known as the BCG matrix) a tool for analysing a product portfolio, plotting relative market share against market growth rate for each product. The resultant matrix classifies products as cash cows, dogs, question marks and stars.

See also: Cycle, Marketing, Range, Product, Rating