market niche
a small but profitable segment of a market unlikely to attract competitors
market nicher ...
Market Nicher - a company whose products serve segments too small to be of interest to firms with larger shares of the market; also called market specialists, threshold firms or foothold firms.
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See Market Follower; Market Leader; Market Nicher. Market Development a strategy by which a company seeks growth by taking its existing products into new markets.
Product positioning - The establishment and targeting of a market niche for a product relative to its competition.
Product related segmentation - A method of identifying consumers by product consumption.
 See also: Mission, Production, Buyer, Sales Promotion, Sales
  
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