Market Nicher - a company whose products serve segments too small to be of interest to firms with larger shares of the market; also called market specialists, threshold firms or foothold firms.
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See Market Follower; Market Leader; Market Nicher. Market Development a strategy by which a company seeks growth by taking its existing products into new markets.
a company's industry ranking by size and business strength, may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds
competitive scope ...
 See also: Marketing, Attribute, Market Niche, Advertising, Promotion
  
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