Market Positioning
You must realize that your product or service cannot be all things to all people. Very few items on the market today have universal appeal.
market positioning
the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it
market potential ...
Market positioning
A marketing strategy that will position a business’ products and services against those of its competitors in the minds of consumers.
Market Positioning - marketing activity intended to place a product into a desired position in a market and to have it perceived in that way by consumers.
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market positioning Positioning refers to the user's perceptions of the place a product or brand occupies in a market segment. Or how the company/library's offering is differentiated from the competition's.
Positioning see Market Positioning Possession Utility the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely. POSSLQ abbrev.
In helping you develop a market positioning strategy for your product or service, perceptual maps or positioning maps as they are sometimes referred to, are often used to help the organisation identify a positioning strategy.
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 See also: Market position, Market, Product, Strategy, Positioning
  
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