market potential
the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it
market protection strategy ...
Market potential: the total level of sales achievable in a market assuming that every potential customer in that market is buying, that they are using the product on every possible occasion, ...
Area Market Potential - an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
See Market Potential. Sales Presentation a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
Competition: More competitors are attracted to the market as they see the market potential to provide high profits.
Though computer CD is the dominant wrapper for these works, technological innovation is the hallmark of the electronic-publishing arena, and new formats will expand the creative and market potential.
Site Evaluation: The determination, through an analysis of a given geographic area's demographic and economic characteristics, whether a retail site offers sufficient market potential for a given retail store.
 See also: Cycle, Advantage, Channel, Financial, Promotion
  
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