Market profile

market profile
marketing glossary
marketing definitions
Definition: A summary of the characteristics of a market, including information of typical purchasers and competitors, ...

MARKET PROFILE - The characteristics of a group or area targeted for a campaign.
MARKET RESEARCH - A study of consumer groups and business competition used to define a projected market.

Market profile - Summary of a market containg information on purchasers, competitors and other relevant background information.

Market profile
A summary of the characteristics of a market, including information of typical purchasers and competitors, and often general information on the economy and retailing patterns of an area.

market profile A breakdown of a facility's market area according to income, demography, and life style (often.) ...

See also: Customer, Marketing, Features, Budget, Feature