Market strategy

Target Market Strategy - employ segmenting techniques
Product Strategy - develop new product line
Pricing Strategy - create price programs that offer lower pricing versus competitors ...

The company launching a new product must first decide on introduction timing, geographic strategy, target market prospects and introductory market strategy. When?

Category management tool which relates market position to market strategy. It maps new versus existing products along one axis, and new versus existing markets along the other. Each quadrant of the matrix relates to a product-market strategy: ...

Some people prefer to try the 'supermarket strategy' which involves throwing up ads and promotions for everything under the sun onto your website in the hopes that everyone who visits their site should be interested in at least one of those things.

At later phases of the PLC, the firm may need to modify its market strategy.

See also: Rough, Target, Product, Marketing, Strategy