Market Testing

market testing of consumer goods using a simulated store technique rather than an actual test market; also referred to as Laboratory Test Markets and Purchase Laboratories.

Market Testing - introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.

market testing The phase of new product development in which the new item and its marketing plan are tested together. Prior testing, if any, involved separate components.

If market testing displays promising results the product is ready to be introduced to a wider market. Some firms introduce or roll-out the product in waves with parts of the market receiving the product on different schedules.

Sometimes it works, sometimes it doesn't (that's called 'market testing'!) and sometimes you wish it had worked better.

See also: Marketing, Market, Offer, Target, Needs