Market Testing

market testing
introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch, see new product development
market-based marketing organization ...

MARKET TESTING
Products surviving to Step 6 are ready to be tested as real products. In some cases the marketer accepts what was learned from concept testing and skips over market testing to launch the idea as a fully marketed product.

market testing of consumer goods using a simulated store technique rather than an actual test market; also referred to as Laboratory Test Markets and Purchase Laboratories.

7. Market testing Not all companies undertake market testing. New-to the market products, high risk, high investment cost influence market testing.

Market testing: Frequently, firms will try to 'test' a product in one region to see if it will sell in reality before it is released nationally and internationally.

See also: Customer, Development, Company, Target, Offer