Marketers must know how their decisions will impact other areas of the company and others business partners.
Chartered Marketer
A marketing professional who has achieved 'individual Chartered Status' awarded by the Chartered Institute of Marketing.
Salesforce.com for Marketers Glossary of Terms
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Marketer - A person or company that engages in marketing activities.
Marketing Research - Research conducted in the name of producing better marketing results. Includes market research, consumer research, and product research.
Search Marketer
Whether in SEO, PPC or both, a Search Marketer uses search engines to sell products, channel traffic and heighten brand awareness.
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How do marketers plan for eMarketing?
There are two ways of looking at this.
Marketers looking for cost-per-action deals have several options. Publishers with considerable excess inventory may be willing to consider nonstandard offers.
Marketers set priorities for business opportunities, concentrating on market segments within which they expect to achieve the best overall economic return from their product or service.
Marketers have discovered that e-mail campaigns are executed faster and cheaper but the "better" claim is more subjective. The fact is that many consumers respond to the tangible aspects of mail and mailings are profitable.
A marketer as the host invites his customers or subscribers to a conference call at a specified time where he - often together with a guest speaker - briefs the attendees about marketing basics, successful techniques or a new product .
For marketers considering doing business on the Net, this means a host of unparalleled new opportunities for those positioned to get these new customers' attention.
Many marketers use a purchase threshold as a simple EBM trigger. Customers who spend more than $250 in a single visit, for example, receive a "thanks for your business" email with a coupon good for their next purchase.
Internet marketers are excited by Groupon as it seems to have found a business model that lays open the hyper local advertising market place and the company is promoting itself widely in a bid to establish a dominant, ...
Internet Marketer
A person or company that markets products or services over the Internet in exchange for monetary profits.
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Some search marketers lacking in creativity tend to describe services sold by others as being unethical while their own services are ethical.
Oftentimes for marketers, the issue is not a lack of awareness of the power of design, but rather an unwillingness to depart from established category design conventions, such as literal product imagery.
Facebook provides marketers with a platform for promoting events, Pages, applications, and external websites through their site. Marketers are able to create advertisements (or "Ads") which consist of an image, ad copy, and an ad title.
the system used by marketers who are responsible for producing qualified leads enabaling the sales force to execute in the field; integrates offline and online marketing channels, including email, direct mail, advertising, the Internet, call centers, ...
I am an Internet Marketer and Google Analytics Certified Professional. Dealing with SEO, SEM, PPC, Email Marketing, Social Media activities.
The process used by marketers to create 'relevant differentiation' for a product, service or company and generate the desired positive marketplace perceptions relative to the competition.
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Neural Network A type of modeling software on a PC which permits a marketer to determine the weights that should be applied to a large number of variables to predict the response or purchases by a target audience.
marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc; called an "omnibus" survey because any marketer can ...
Focus groups are useful when the marketer wants to launch a new product or modify an existing one. A focus group usually involves having some 8-12 people come together in a room to discuss their consumption preferences and experiences.
Also used to refer to the terms a Search Engine marketer hopes a particular page will be found for. Also called keywords, query terms or query.
AdWords: otherwise known as Google AdWords, offers Internet marketers and option to bid for position within the sponsored (i.e. paid) search results. Google AdWords provide Internet marketers and alternative to SEO (Search Engine Optimization).
Marketers refer to these as AIO’s (Activities, Interest and Opinions), and our AIO’s dictate our everyday behaviour from where we shop to what we buy.
Spam: [spa] Spam is the term used for unsolicited e-mail sent by marketers and individuals who typically have purchased an e-mail mailing list.
By studying these two aspects in this industry, marketers can analyze what aisles are frequented most and where to place items that they hope to sell as unplanned purchases.
It defines how legitimate marketers must create their e-mail ads in order not to be considered spam. The message header must have a truthful subject line and a valid return address.
Google Dance - Some internet marketers reference "Google Dance" as the time just after the search engine results pages change because of a change in Google algorithms.
Tier III Search Engines - Contextual distribution networks, through which marketers' ads appear on pages within the PPC engine's content network, triggered by user web site page views at the moment that contain the advertiser's keyword in its content.
While most marketers tend to view branding as a marketing exercise, branding is something that touches More.
This is a growing resource of terms that are of interest to marketers. You can scan the glossary alphabetically by clicking on one of the letters below, or search for a particular term.
Distribution Intensity - the level of availability selected for a particular product by the marketer; the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, ...
Paid Inclusion
A program where the marketer pays for more prompt, frequent or thorough review of a website, however there is no guarantee as to rank or placement. Often used by companies with large websites to enhance indexing of many pages.
Marketers can pay to have their pages included in a spider based search index either annually per URL or on a CPC basis based on an XML document representing each page on the client site.
SEM - Search Engine Marketer/Marketing
SEO - Search Engine Optimization
SEOP - Search Engine Optimization Professional. Someone who claims to have the skills to increase a clients' search engine rankings.
an aspect of labelling in which, either by law or under voluntary industry codes, marketers are required to mark the price per unit of standard measure on certain product items as well as the price of the item so that shoppers in retail stores can ...
A merchant that sends catalogs or brochures to their prior customers or current subscribers is not a direct marketer. A merchant that sends catalogs or brochures to everyone is a targeted area IS considered a direct marketer.
Append The practice in which a marketer leverages offline data to match profiles with users and contact via e-mail.
Auditor Third party to verify subscriber membership.
A specialized intermediary website that links between affiliate marketers and merchants, providing a wide range of services to both categories.
Affiliate Program
A system defined by a merchant site by which it attracts affiliates.
Due to its open nature, Wikipedia has been criticized as an easy target for trolls, vandals, internet marketers, advertisers, and even those with a political agenda to push.
Coupons: A promotional device used by marketers to increase sales or store traffic by offering a discount when the coupon is redeemed.
CPM: Cost per thousand.
CPO: Chief privacy officer.
We don’t hear quite so much about the rise of thee post “Baby Boom' generations, and their significance to marketers. Known as generations X and Y, they follow the baby boomers that were born between 1946 and 1964.
Promotion -- any type of persuasive communication between a marketer and one or more of its stakeholder groups. Promotional tools include advertising, personal selling, publicity, and sales promotion.
Conversion rate - The percentage of recipients of an email who take the marketer?s desired action whether it is to purchase a product or provide information (can be multiplied by 100 to express the result as a percentage).
The total amount of money that a marketer allocates for advertising over a period of time
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It combines techniques employed by some Web marketers and designers to fool a search engine's spider and indexing programs to ensure that their website always appears at or near the top of the list of search engine results.
Search engine optimization software systems enable marketers to generate site data and automatically customize Submission schedules.
Viral marketing: the marketer uses electronic media to stimulate and encourage word-of-mouth or electronic message dissemination between individuals.
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Many of web marketers have observed effects and talked to knowledgeable people that lead us to believe that the sandbox effect is not discrete, ...
Advertising - The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.
promotion mix The various communication techniques such as advertising, personal selling, sales promotion, and public relations/ product publicity available to the marketer to achieve specific goals.
Cross-Elasticity:
Consumer behavior that proves which products are acceptable substitutes for one another. Marketers attempt to reduce cross-elasticity by differentiating their products and by establishing brand equity.
Nielsen Sports Marketing Service (NSMS) - Focuses on the special information needs of sports teams, leagues and sports marketers as well as stations, networks, unwired networks, and production companies.
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House List (or House File) " List of buyers and prospects maintained by a company. This is the most valuable asset for any direct marketer.
HTML " Short for Hyper Text Markup Language, the programming language used to create Web pages.
The reader is opting to be included on a mailing list, hence opt-in. All legitimate email marketers use an opt-in process to ensure that their selling messages go only to people who want to receive them.
Long tail is used to describe keywords that are more 'obscure' and focus on smaller volumes, but more qualified, searches. They are often targeted by affiliate marketers due to the lower competition for these words and phrases.
See also:
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They offer paid search programs, although their pay per click program for non-Korean marketers has primarily been offered through Yahoo! / Overture - Korea. Naver's closest Korean competitor is Daum.
Definition: The marketing of a product or service in which the offer itself is not intended to make a monetary profit for the marketer.
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 See also: Market, Marketing, Product, Click, Offer
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