Marketing dictionary - Mm
MAANZ abbrev. Marketing Association of Australia and New Zealand.
Marketing Principles
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients.
Marketing Research
Many organizations find the markets they serve are dynamic with customers, competitors and market conditions continually changing. And marketing efforts that work today cannot be relied upon to be successful in the future.
Marketing Channel
The term marketing channel is often used interchangeably with "sales channel" or "distribution channel", i.e. any individual or company used in making the subject company's products and/or services available to its customers.
Marketing Glossary
Marketing Terms
Above the Line
Used to describe ´traditional´ marketing activities that do not require a direct response but instead build awareness of goods or services, e.g.
Marketing Planning (Advanced)
What is Marketing Planning?
Formal, Informal and Behavioral Approaches to Marketing Planning.
Marketing Research Glossary
The following is a glossary of commonly using marketing research terms - it is by no means complete, but merely provides an overview on marketing terminology.
Marketing Automation Glossary of Terms
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Marketing automation solutions can provide rich functionality to automate and measure demand generation campaigns that generate more high-quality leads.
Marketing Plan
Web (Google)
Marketing Terms
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Marketing glossary of definitions
Jargon free definitions of marketing terminology
A ...
Marketing Plans
Reaching Out to Your Audience
Creating an Efficient Marketing Communications Plan
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Marketing audit
A systematic examination of a business’s marketing environment, objectives, strategies, and activities with a view to identifying key strategic issues, threats and opportunities.
Marketing concept ...
A MARKETING GLOSSARY: Account Manager Vendor representative in charge of specific customers or partners.
Affiliate A website that will drive traffic to another site for a percentage of sales.
Demarketing - marketing aimed at limiting growth; pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
The Marketing Concept
An introduction to the marketing concept, beginning with the production concept, the sales concept, and the changes responsible for the shift to the marketing concept.
Telemarketing - a cost effective method of selling to prospective customers and of maintaining contact with existing customers using the telephone and other advanced telecommunications technologies.
[edit] Marketing Implementation
Key concepts to learn:
Customer lifetime value
conjoint analysis ...
Marketing Glossary
AIDA model of communication: A communication model which aims to obtain Attention, Interest, Desire and Action.
Advertising objective: The objective of your communication strategy.
Marketing Tools and Help
> Marketing Glossary
Definition: The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, ...
Marketing Communications
[1] Targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet.
Marketing Strategy Vs. Tactics Vs. Promotional Tools
The science of marketing encompasses far more than just creating television commercials to entice consumers to purchase a product. According to the online Business Dictionary, marketing is the...
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Marketing. Several definitions have been proposed for the term marketing. Each tends to emphasize different issues.
Marketing Technology and Database Intelligence
What are the biggest challenges that you see in analytics today?
What is the biggest opportunity in terms of analytics?
Marketing:
Marketing comprises all the actions involved in producing a product , exchanging it and getting it delivered.
Marketing -- the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, and people to create exchanges that will satisfy individual and organizational goals.
Marketing
The science of strategically using promotional disciplines and methods to get the maximum amount of exposure for a particular product, service or business.
marketing information system
an organisational section or entity whose purpose is to gather, organise, store, retrieve and analyse data relevant to a firm's past, ...
Marketing Analytics
Marketing analytics is a branch of Analytics concerned specifically with marketing-related information from organic and paid search engine traffic, such as Unique Visitors, keyword-generated sales, Cost-Per-Click advertising, ...
Marketing & Opinion Research
A process used by businesses to collect, analyze and interpret information used to make sound business decisions and successfully manage the business.
Marketing Mix: [mix] A Marketing Mix is the combination of product offerings used to reach a target market for the organization.
Marketing Glossary
Algorithm
Mathematical rules search engines follow to rank web pages. Figuring out search engine algorithms is a significant part of Search Engine Optimization (SEO).
Remarketing - Remarketing is Google's term for retargeting.
Results Page - Also referred to as a Search Engine Results Page.
PR/Marketing Glossary
Marketing -The craft of linking the producers of a product or service with customers, both existing and potential.
B2B Marketing terminology
Above-The-Line Marketing: ATL is an advertising technique using specific channels to promote products and services.
Mass Marketing Simultaneous standardized marketing to a very large target market through mass media. Other names for this are market aggregation and undifferentiated marketing.
Hoax Marketing
The creation of false stories to drive traffic to a site.
Htaccess
.htaccess is an Apache file that allows server configuration instructions.
Brick Marketing News, Events, Awards and Press Releases:
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Email Marketing - Email marketing is process of promoting a product or service or an idea by sending direct emails to the target audience.
Email Marketing Glossary and Terms
Above-the-fold The top part of an email or web page that can be seen without scrolling. This is generally more desirable placement because of its visibility.
cause marketing
marketing activities that promote charities or other nonprofit organizations
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viral marketing - marketing strategy that encourages people to pass along a marketing message.
Web site traffic - the amount of visitors and visits a Web site receives.
Email Marketing is the process of advancing a product or the brand through the email contact with future or present customers.
Niche Marketing - Selling products and services to a group of people with a common interest. Although the name "niche marketing" is heard often these days, marketers have always focused on "niches" in order to make sales.
Viral Marketing: the rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks. Any advertising that propagates itself the way viruses do.
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Niche Marketing: Focused, targetable market segment.
P
Pay-Per-Click (PPC):
An advertising payment model where the advertiser pays only when the advertisement is actually clicked.
Viral marketing - the type of marketing that facilitates and encourages people to forward an email marketing message to others
Visitor - an individual who views or visits a website; one who reads content on a website
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Viral Marketing:
Any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.
Viral Marketing
A type of marketing that is carried out voluntarily by a company's customers. It is often referred to as word-of-mouth advertising. E-mail has made this type of marketing very prevalent.
Viral marketing ; any advertising that propagates itself. When Hotmail users send e-mail, they unwittingly infect the recipient with the tagline at the bottom of the message.
Viral Marketing Self propagating marketing techniques. Common modes of transmission are email, blogging, and word of mouth marketing channels.
Many social news sites and social bookmarking sites also lead to secondary citations.
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Online Marketing Terms & Definitions Explained.
Constantine Giorgio Roussos
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Search Marketing
the use of search engines and opportunities available to businesses to market their product through these channels
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Online Marketing Glossary / SEO Glossary
A.
Anchor Text or Link Text: The clickable - text - part of a webpage. Anchor text is usually underlined.
Ambush marketing
A sponsorship tactic in which a company which is not a sponsor of a, event attempts to capitalize on it via actions which suggest that they are an official sponsor.
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Email Marketing: Any email campaign whether it is to your own personal opt-in list, or to a purchased targeted list or to millions of general email addresses is called email marketing.
Online Marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce.
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MARKETING-PLAYBOOKŪThe Definitive Guide to B2B Marketing for Small Business
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Marketing people at companies large and small are eagerly exploring the Internet. They have many basic questions.
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 See also: Market, Product, Service, Customer, Offer
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