Marketing Control activities involved in checking that marketing action plans are producing the desired results, and the taking of corrective action if they are not.
Multi-channel marketing: Group of marketing actions combining several consumer canals of request and answers.
marketing opportunity An attractive arena of relevant marketing action in which a particular organization is likely to enjoy a superior and competitive advantage.
"Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; ...
Marketing programmes: specific marketing actions, specified within the marketing plan, involving the use of the marketing mix elements in order to achieve marketing objectives.
a market situation in which there are only a few sellers, in an oligopolistic situation the marketing action of one firm will have a direct effect on the others
oligopsony
a market situation in which there are only a few buyers ...
 See also: Service, Company, Study, Communication, Research
|
