Marketing Audit
How to conduct a marketing audit
The marketing audit is a fundamental part of the marketing planning process.
Marketing Audit
Scrutiny of an organisation's existing marketing system to ascertain its strengths and weaknesses.
Marketing audit: the systematic collection, analysis and evaluation of information relating to the internal and external environments that answers the question 'Where are we now?' for the organisation.
Marketing audit
A systematic examination of a business’s marketing environment, objectives, strategies, and activities with a view to identifying key strategic issues, threats and opportunities.
Marketing concept ...
Marketing Audit - the periodic, orderly, objective review, analysis and evaluation of an organization's marketing structure, goals, strategies, action plans, performance and results.
...
see Marketing Audit.
a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product; Tangible Product.
 See also: Audit, Market, Marketing, Marketing plan, Consumer
|
