Marketing Controls
Measuring and monitoring the marketing planning proces ...
marketing controller
an individual, usually with training in finance and marketing, responsible for analysing and evaluating a company's marketing expenditures
marketing cost analysis ...
Marketing Control - activities involved in checking that marketing action plans are producing the desired results, and the taking of corrective action if they are not.
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a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive; total advertising expenditure is expressed as a percentage ot total marketing expenditure.
 See also: Consumer, Marketing, Customer, Promotion, Market
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