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Marketing function

Marketing & Web  Marketing firm  Marketing Implementation
04/24/2014

Marketing Function Analysis
The marketing function of business strives to identify, or create, the need for a product, and then to seek out and inform potential customers in hopes that they might be persuaded to buy the product.


A marketing function that identifies products and their source and differentiates them from all other products.
[usage] Branding sets your company, product or service apart from the competition.

transportation A marketing function that adds time and place utility to the product by moving it from where it is made to where it is purchased and used. In includes all intermediate steps in the process.

Many company web sites are operated on a ROI model, presuming the web site serves multiple marketing functions. Alternatively search engines operate with an advertising revenue business model (PPC).

Needed as part of the yearly planning process within the marketing functional area.
Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.

Marketing Organization - the structure of the marketing function within the organization; the two most commonly used approaches to organizing the marketing effort are a product-based organization and a market-based organization.

Link building is a core marketing function that all web publishers should pursue. Basically, it is the process by which you promote your site.

The set of objectives which an organisation allocates to its marketing function in order to support the overall corporate strategy, together with the broad methods chosen to achieve these objectives.
M-Commerce (Mobile Commerce) ...

the structure of the marketing function within the organisation; the two most commonly used approach ... more

Marketing Orientation ...

a price allowance given to a firm performing some part of the marketing function for other members of the channel of distribution, also called trade discount
functional organization ...

Form utility: production of the good or service, driven by the marketing function. For example, Procter and Gamble turns raw ingredients and chemicals into toothpaste.

Marketing agencies can be viewed as an external/interim marketing department as they would provide a full marketing function for a client. They are involved at every stage from product design to implementation.
PR Agency ...

fulfillment house: A firm commissioned to fulfill orders for a publisher - services may include warehousing, shipping, receiving returns, and mail-order and direct-marketing functions.

However Marketing cannot be kept apart and the Product, Pricing, Placement and promotions of the product ultimately depends on the marketing function.

The landing page can be a site's homepage, but is usually a page designed to appeal to users who click-through from a specific ad or link. Similar to a doorway page, but a legitimate marketing function - it is used for counting and tracking arrivals ...

(Not to be confused with Exclusive exposure: Selling a product only through a single outlet in a particular region or market. Exclusive retail outlets are expected to perform many, if not most of the marketing functions to promote and support sales.

See also: See also: Marketing, Function, Market, Strategy, Product

Marketing & Web  Marketing firm  Marketing Implementation
04/24/2014

 
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