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Marketing function

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Marketing Function Analysis
The marketing function of business strives to identify, or create, the need for a product, and then to seek out and inform potential customers in hopes that they might be… Read More
How to Promote Spa Products ...


The marketing function within any organization does not exist in isolation. Therefore it's important to see how marketing connects with and permeates other functions within the organization.

transportation A marketing function that adds time and place utility to the product by moving it from where it is made to where it is purchased and used. In includes all intermediate steps in the process.

Many company web sites are operated on a ROI model, presuming the web site serves multiple marketing functions. Alternatively search engines operate with an advertising revenue business model (PPC). In fact Google's entire business model relies on its Google Adwords program.

Needed as part of the yearly planning process within the marketing functional area.
Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.

Marketing Organization - the structure of the marketing function within the organization; the two most commonly used approaches to organizing the marketing effort are a product-based organization and a market-based organization.

The set of objectives which an organisation allocates to its marketing function in order to support the overall corporate strategy, together with the broad methods chosen to achieve these objectives.
M-Commerce (Mobile Commerce)
These are e-Commerce transactions using mobile or wireless devices.

the structure of the marketing function within the organisation; the two most commonly used approach ... more

Marketing Orientation ...

Form utility: production of the good or service, driven by the marketing function. For example, Procter and Gamble turns raw ingredients and chemicals into toothpaste.

fulfillment house: A firm commissioned to fulfill orders for a publisher - services may include warehousing, shipping, receiving returns, and mail-order and direct-marketing functions. Although more common for magazine publishers, fulfillment houses also serve book publishers.
G ...

However Marketing cannot be kept apart and the Product, Pricing, Placement and promotions of the product ultimately depends on the marketing function. Thus with the customer as a controller, Marketing becomes a major integrative function of the organization.

The landing page can be a site's homepage, but is usually a page designed to appeal to users who click-through from a specific ad or link. Similar to a doorway page, but a legitimate marketing function - it is used for counting and tracking arrivals and determining the effectiveness of a marketing ...

(Not to be confused with Exclusive exposure: Selling a product only through a single outlet in a particular region or market. Exclusive retail outlets are expected to perform many, if not most of the marketing functions to promote and support sales.) ...

See also: See also: Market, Marketing, Product, Service, Function

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