A marketing function that identifies products and their source and differentiates them from all other products.
[usage] Branding sets your company, product or service apart from the competition.
transportation A marketing function that adds time and place utility to the product by moving it from where it is made to where it is purchased and used. In includes all intermediate steps in the process.
Functional Discount a price allowance given to a firm performing some part of the marketing function for other members of the channel of distribution; also called Trade Discount. Functional Middlemen see Functional Wholesalers.
Many company web sites are operated on a ROI model, presuming the web site serves multiple marketing functions. Alternatively search engines operate with an advertising revenue business model (PPC).
Needed as part of the yearly planning process within the marketing functional area.
Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
Marketing Organization - the structure of the marketing function within the organization; the two most commonly used approaches to organizing the marketing effort are a product-based organization and a market-based organization.
the structure of the marketing function within the organization, the two most commonly used approaches to organizing the marketing effort are a product-based organization and a market-based organization
marketing plan ...
Form utility: production of the good or service, driven by the marketing function. For example, Procter and Gamble turns raw ingredients and chemicals into toothpaste.
fulfillment house: A firm commissioned to fulfill orders for a publisher - services may include warehousing, shipping, receiving returns, and mail-order and direct-marketing functions.
The landing page can be a site's homepage, but is usually a page designed to appeal to users who click-through from a specific ad or link. Similar to a doorway page, but a legitimate marketing function - it is used for counting and tracking arrivals ...
 See also: Marketing, Market, Function, Strategy, Product
|
