Marketing Information System

Marketing Information Systems (MIS): Computer systems to analyze and report sales, distribution, and marketing data.

marketing information system
an organisational section or entity whose purpose is to gather, organise, store, retrieve and analyse data relevant to a firm's past, ...

MIS: marketing information system; the formalised collection, sorting, analysis, evaluation, storage and distribution of marketing data.
Mobile marketing: (also known as m-marketing) see wireless marketing.

Marketing Database data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.

Marketing information systems (MkIS).
Feedback from customers satisfaction surveys.
Cash flow statements.
Customer Relationship Management (CRM) systems.
Sales per thousand customers, per factory, by segment.

Any information used or required to support marketing decisions - often drawn from a computerised 'Marketing Information System'.

Marketing Information System
Marketing execution
Retail marketing execution
Marketing execution communications
Marketing strategy
Marketing implementation
Introduction to Advertising
Principles of Marketing
Digital Marketing ...

See also: Market, Marketing Information, Marketing, Analysis, Consumer