marketing intelligence
information gathered from sources external to the firm for use in decision-making, see marketing information system
marketing intermediaries ...
Marketing intelligence
The composite of all data and ideas available within an organisation that assists in decision-making.
Marketing plan ...
past, present and future operations on an on-going basis in order provide support for management's marketing decisions; its four major components are an internal records bank (internally generated marketing information); a marketing intelligence bank ...
They provide business and marketing intelligence to assess a measurable objective and the direction in which that objective is headed. (See Module 5, Lesson 2, for key definitions for general and SEO-specific KPIs.) ...
Key Performance Indicators (KPI): Metrics that are used to quantify objectives that reflect the strategic performance of online marketing campaigns. They provide business and marketing intelligence to assess a measurable objective and the ...
 See also: Service, Data, Distribution, Objectives, Mission
  
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