marketing intermediaries independent firms which assist in the flow of goods and services from producers to end-users, they include agents, wholesalers and retailers, marketing services agencies, physical distribution companies, ...
See Channel Flows; Marketing Intermediaries. Marketing Communications the formal and informal messages that sellers transmit to buyers; ...
a system of marketing channel company in which a manufacturer uses two approaches simultaneously to get products to end-users, one approach is to use marketing intermediaries, while the other is to sell direct to end-users dumping ...
Dual Distribution - a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users; commonly, one approach is to use marketing intermediaries, ...
See also: Market, Target market, New product, Manufacture, Manufacturer
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