Marketing Myopia
Lack of vision on the part of companies, particularly in failing to spot customers' desires through excessive product focus.
marketing myopia
an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, ...
Marketing myopia
Describes the over-reliance in conventional promotional techniques such as advertising
Marketing plan ...
Marketing Myopia - short-sightedness in marketing; a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.
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 See also: Customer, Article, Market, Desire, Product
  
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