Marketing Organisation

Marketing Organisation - the structure of the marketing function within the organisation; the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation.

Market-Based Marketing Organisation a marketing structure of an organisation in which staff specialists have responsibility for particular markets (rather than for particular products of the organisation); ...

Affirmative consent Marketing organisations must gain affirmative consent (or ‘opt in’) from their readers, clients or subscribers before they are allowed to send them advertising or promotional information, newsletters, etc, by email.

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structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, ...

See also: Marketing, Market, Product, Strategy, Target