Marketing Orientation
A business strategy whereby customers' needs and wants, as identified by the marketing function, determine corporate direction.
Marketing orientation: an approach to business that centres its activities on satisfying the needs and wants of its customers.
Marketing Orientation - means that the wholes organisation is focused upon the needs of customers.
Marketing Orientation see Marketing Concept. Marketing Performance Assessment see Marketing Audit. Marketing Plan a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.
 See also: Strategy, Market, Marketing, Customer, Marketing communications
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