Part 4: Tactical Marketing Programs
This is the heart of the marketing plan. It contains descriptions of detailed tactics to be carried out to achieve the objectives and goals established in Step 3.
Marketing programmes: specific marketing actions, specified within the marketing plan, involving the use of the marketing mix elements in order to achieve marketing objectives.
Marketing Program - the combination of all of an organization's marketing plans.
Marketing Research - a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.
Planning marketing programs
Transforming strategy into programs
Managing Product Lines, Brands, and Packaging
Managing Service Businesses and Ancillary Services
Designing Pricing Strategies and Programs
Selecting and Managing Marketing Channels ...
Few direct marketing programs hit a home run the first time at bat. The most successful campaigns are those that evolve through a process of testing, analyzing the results, and rolling out the winners.
Some affiliate marketing programs prevent affiliates from bidding on the core brand related keywords, while others actively encourage it.
Campaign - Any marketing program to be tracked in Salesforce.com or Marketo
Campaign Management - The process of creating, executing and measuring marketing programs directed at specific audience segments ...
Market Testing introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
For certain low involvement products, it is very important that marketing programs achieve 'top of mind' awareness.
AdWords - AdWords is Google's paid search marketing program, the largest such program in the world and in most countries with notable exceptions such as China (Baidu) and Russia (Yandex).
On that note, if you're in trouble right now - sales are down, a new business isn't getting off the ground like you planned -- depending on how bad the trouble is a marketing program may not be enough to save you.
A marketing program where text or other advertisements are displayed based on specific keyword or key phrase queries. Advertisers then pay the sponsoring search engine based on the number of click-throughs to their website.
Pay-Per-Sale: An affiliate marketing program that rewards affiliates based on each conversion to a sale such as when purchasing a product or service from the merchant's web site.
How to Create a Successful Affiliate Marketing Program
Six Strategies to Becoming a Successful Affiliate
Affiliate Programs - Can You Make Money with Affiliate Marketing Programs?
Social Bookmarking - Free PR for Your Small Business Website or Blog ...
affiliate program A marketing program, usually automated, in which a Web merchant recruits other Web sites to place the merchant's banners and buttons on their sites in return for commissions on sales to customers who click on the ads.
When looking at making a change to the marketing program, one can calculate the incremental break even volume, to determine the merits of the change.
introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch, see new product development
market-based marketing organization ...
Paid Inclusion: A search engine marketing program that guarantees website listings for specific keyword search terms for a fee.
Advertiser (also Merchant or Retailer): Any website that markets and sells goods or services. In affiliate marketing programs, advertisers contract with affiliates to get consumers to register for services, purchase products, ...
Return On Advertising Spend (ROAS) is a measure of the effectiveness of your PPC marketing program. ROAS is computed by dividing revenue resulting from an advertising program by the cost of your advertising investment.
Successful affiliate marketing programs result in the merchant attracting additional buyers, and the affiliate earning the equivalent of a referral fee, based on click-through referrals to the merchant site.
For example, the autoresponder Aweber allows you to split test email broadcasts. When you send out a broadcast as part of an email marketing program, you can write up to 4 different versions of your emails.
Overture is the Yahoo equivalent of Google's Adwords. Now known as Yahoo! Search Marketing, Overture has a series of sub-products that make up its Internet marketing program. Here are some examples: ...
SEM
Search Engine Marketing; It is an online marketing process in which a web site is 'promoted' on search engines that include directory submissions, pay-per-click campaigns, banner ads and other marketing programs.
distinct products/services with separate marketing mix strategies aimed at the varying groups. An example of this would be airline companies offering first, business (segment 1) or economy class tickets (segment 2) , with separate marketing ...
Sending to you own opt-in list should be considered a standard marketing program.
What this means is old marketing techniques — direct mail, trade shows, print ads and so on - are becoming less effective. You need to recalibrate your marketing program and engage with your customers where they are.
Online Viral Marketing Video Promotional Campaigns - Once you produce your funny, educational or informative video, let us develop a strategic viral video marketing program to reach your social and viral marketing goals.
 See also: Market, Marketing, Product, Offer, Target
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