Mass Marketing
The distribution of marketing communications through mass media that, while often offering access to audiences with some common characteristics due to a shared interest in the content of the media vehicle, ...
Mass Marketing Selling goods and services to a broad spectrum of consumers.
Mass Marketing Simultaneous standardized marketing to a very large target market through mass media. Other names for this are market aggregation and undifferentiated marketing.
mass marketing
a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone, ...
Undifferentiated or Mass Marketing - Under this strategy the marketer attempts to appeal to one large market with a single marketing strategy.
Undifferentiated marketing - Sometimes referred to as mass marketing the firm may decide to aim its resources at the entire market with one particular product. Coca Colas original marketing strategy was based on this form.
Promotion: It avoided the impersonal, hands-off approach of traditional mass marketing. Trial and word of mouth helped drive passion, engagement and cult status with consumers.
Secondly the marketer could ignore the differences in the segments, and choose to aim a single product at all segments i.e. the whole market. This is typical in 'mass marketing' or where differentiation is less important than cost.
Dynamic pricing is a legacy from the past, that has losts its prominance with the advent of the industrial revolution and mass marketing and mass communication.
Mass Marketing Selling to everyone through mass media such as radio, TV, or a newspaper, as opposed to database marketing which is aimed at a small selected audience.
 See also: Marketing, Market, Product, Offer, Consumer
  
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