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materiality
marketing glossary
marketing definition
Definition: The FTC theoretically will not regulate a deceptive advertisement unless the deceptive claim is also material.
Materiality The FTC theoretically will not regulate a deceptive advertisement unless the deceptive claim is also material. This means, in simple terms, that the claim must be important to consumers, rather than trivial.
 See also: Ad copy, Impressions, Advertising budget, Threshold, Advertising plan
  
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