Me-too

companies which are excellently managed have seven elements in common strategy, structure and systems (the three "hardware" elements of success) and style, skills, staffing and shared values (the four "software" elements of success.) Me-Too ...

decisions and actions taken by a firm which chooses to follow the market leader as an alternative to challenging it, essentially reactive, follow-the-leader strategies, also known as "me-too" strategies, ...

Follow-the-Leader Strategy - decisions and actions taken by a firm which chooses to follow the market leader as an alternative to challenging it; essentially reactive, follow-the-leader strategies, also known as "me-too" strategies, ...

See also: Cycle, Marketing, Advertising, Aging, Analysis