measurability
one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, measurability, sometimes referred to as identifiability, ...
Measurability of segment: Can you measure the size and growth of the segment. Is the segment growing? In the UK the DVD market is growing at an extremely fast pace. From January 2002 - June 2002 900,000 DVD’s were sold.
Identifiability see Measurability. Image Image Analysis see Favorability Analysis.
one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm' ...
 See also: Marketing, Access, Market, Price, Advertising
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